Sweet success as Nestlé records fifth year of growth
Posted by William C on March 2nd, 2012
NESTLé’S confectionery business has recorded its fifth consecutive year of growth, following a good performance by the Aero brand, which is made in York
The global business reported the division had grown by 54 per cent during 2011 in its results for the full year
Paul Grimwood, chairman and chief executive of Nestlé UK & Ireland, said shoppers looking for value for money without sacrificing the occasional affordable luxury, had driven sales growth
Aero was up 176 per cent, the Rowntrees brand 176 per cent and Rolo increased by 315 per cent
The business has continued to innovate within its existing brands, developing KitKat Pop Chocs, Rolo and Aero biscuits, Aero Caramel, and the expansion of the Rowntree’s offering including Sour Pastilles, Jelly Aliens And Very Berry Jellies
Mr Grimwood said: “2011 was a strong year for Nestlé UK & Ireland despite the difficult economic climate UK shoppers are adapting to challenging times, they still want to provide their families with good quality food and drink, and the occasional luxury – they’re just looking for value in the way they do it We are helping them by offering brands they can trust, great quality products, value for money, and the occasional affordable luxury
“2012 will be tough, but our focus remains on developing new products to meet changing demand to drive growth If we continue to invest in our business during challenging times we will be in a much stronger position when the economic climate improves”
Such sweet success
MORE good news, this time in the form of Nestlé’s trading results The company’s confectionery division has recorded its fifth successive year of growth – partly due to the popularity of Aero, sales of which were up 176 per cent
Nestlé is one of York’s biggest companies, so this is news worth celebrating: particularly given the general economic circumstances, and the downbeat unemployment figures released earlier in the week

